Services / Digital PR
Turn your expertise and data into stories journalists want to publish—earning coverage, relevant links and trust without buying placements.
01 / Discover
Uncover data, expertise and angles worth covering.
02 / Pitch
Targeted, personal outreach to relevant publications.
03 / Report
Coverage, links and brand signals—reported honestly.
Authority you can't buy
Great products and expertise go unnoticed when no trusted publication talks about them—and buying links risks penalties instead of authority.
We find the stories inside your business, pitch them to relevant journalists and report earned coverage, links and brand impact honestly.
When respected publications mention your brand, buyers notice and search engines gain signals about your authority. We focus on coverage that's relevant to your audience—not vanity numbers or risky link deals.
What the work includes
The proposal defines campaigns, markets, spokespeople and approvals. Every workstream ends with a concrete output.
Find the ideas inside your business that journalists will actually care about.
What you receive
Prioritised campaign ideas with target publications.
Turn research into stories that are credible, clear and easy to cover.
What you receive
Campaign report, press release and visual assets.
Put your specialists in front of journalists when topics in your field are in the news.
What you receive
Commentary pipeline with approved spokespeople.
Pitch the right journalist with the right story—not mass email blasts.
What you receive
Outreach log with responses and coverage.
Recover value from coverage you've already earned.
What you receive
Reclamation list and outreach results.
Show what coverage achieved without overstating its effect.
What you receive
Campaign report with clear attribution limits.
Your main goal
Choose what matters most right now. It shapes the campaigns we plan first.
Build search authority
For businesses whose SEO is held back by limited authority compared with competitors.
What we review
Relevant linking domains, coverage quality and organic visibility trends for supported pages.
From idea to coverage
Nothing goes to journalists without your approval. Editors decide what they publish and when.
Understand your goals, expertise, data and the publications your audience trusts.
Stage output
PR brief and target publication list.
Develop campaigns, research and assets, with your approval at every step.
Stage output
Approved campaign materials.
Run targeted outreach and respond to journalists quickly.
Stage output
Outreach log and live coverage tracker.
Review coverage, links and brand signals, then refine the next campaign.
Stage output
Campaign report and next-step ideas.
Inside the review
Briefs explain the story, who it's for and how we'll judge success.
Choose a sensible starting point
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
For testing digital PR with one defined story.
Idea development, one data-led or creative campaign, outreach and reporting.
Agree before starting
Campaign concept, data source, markets and approval owners.
For businesses with specialists ready to speak to the media.
Ongoing news monitoring, pitches and approved commentary.
Agree before starting
Spokespeople, topic areas and response times.
For brands building authority over time.
Regular campaigns, commentary, reclamation and monthly reporting.
Agree before starting
Campaign cadence, markets and reporting schedule.
You keep ownership of your code and accounts. An enquiry is not an order or payment. Data, design and research costs are included only when listed in the scope.
Measurement you can trust
Our scorecard separates coverage, links and business signals so you see real value—not inflated reach numbers.
| Signal | What we review | What it cannot prove |
|---|---|---|
| Coverage earned | Articles published, by publication and audience relevance. | Volume alone doesn't show quality or business impact. |
| Relevant links | Links from relevant publications and their attributes. | Many publishers use nofollow or no link; ranking effects aren't guaranteed. |
| Referral visits | Visits and engagement from coverage. | Most readers never click; awareness isn't fully captured. |
| Brand demand | Branded search trends around campaign periods. | Other marketing and seasonality also affect brand searches. |
| Business outcomes | Enquiries or sales mentioning or referred by coverage. | Full attribution from PR to revenue is rarely possible. |
We don't report inflated 'potential reach' or advertising-value figures. Coverage is listed in full so you can judge each piece yourself.
Grounded in official guidance
Independent Google guidance—not an endorsement of Slashside or an agency performance claim.
Google treats buying or exchanging links to manipulate rankings as a spam-policy violation.
Read official guidanceGoogle asks publishers to mark paid or sponsored links with rel="sponsored" or nofollow.
Read official guidanceGoogle rewards original, expert content created for people rather than search engines.
Read official guidanceGoogle notes that promoting your site to relevant communities can help people discover it.
Read official guidanceBefore you decide
Clear expectations about links, coverage, approvals, timelines and what digital PR can—and cannot—guarantee.
One connected search strategy
SEO services for eCommerce, B2B and local businesses: technical improvements, useful content and a clear plan for qualified organic growth.
Strengthen AI-assisted discovery with clear content, credible evidence and measurable search foundations.
Research-led articles, buying guides and thought leadership that help buyers understand your offer and take the next step.
Turn genuine customer feedback into consistent responses, clearer service priorities and stronger trust.
Your next story
Share your website, your experts and any data you have. We'll suggest campaign ideas that fit your brand.
No passwords or sensitive customer information needed.