Services / LinkedIn Ads
Professional audiences. Relevant offers. Qualified conversations. LinkedIn campaigns built around your buying teams and connected to the outcomes your sales team recognises.
01 / Focus
Align your ideal customers, roles and exclusions.
02 / Engage
Match creative and conversion journeys to buyer readiness.
03 / Qualify
Judge campaigns by accepted leads and opportunity quality.
Why B2B spend stalls
Expensive clicks and a busy lead spreadsheet are not a pipeline. Overly broad targeting, weak offers and slow follow-up can turn LinkedIn spend into conversations with the wrong people.
We align your ideal customer profile, buying committee and offer with a controlled campaign plan. Lead qualification and sales feedback guide the next decision—not the cheapest form submission.
Professional targeting narrows the audience, but it cannot rescue an unclear offer. We connect audience fit, the next step and sales follow-up so every test answers a business question.
What the work includes
The proposal defines campaign types, budgets, targets and approvals. Every workstream ends with a concrete output.
Define the businesses and people that can become customers before buying reach.
What you receive
An audience map with fit criteria and exclusions.
Give each audience a relevant reason to engage—not just a company announcement.
What you receive
A format plan, ad copy and approved test briefs.
Balance an easy submission with the information sales needs.
What you receive
A tested enquiry journey and routing checklist.
Make measured events meaningful, with consent and matching limits visible.
What you receive
An event map and measurement validation record.
Build on relevant engagement without treating every visitor as a buyer.
What you receive
A sequenced audience plan with availability checks.
Use the quality of conversations to decide the next campaign move.
What you receive
Decision notes and a reconciled campaign review.
Your main goal
Choose what matters most right now. It shapes the audience, offer and sales feedback we plan first.
Generate qualified leads
For teams with a defined customer profile, a useful offer and a working follow-up process.
What we review
Cost per qualified lead, sales acceptance and opportunity creation—not raw lead volume.
From audit to scale
Budget changes beyond agreed guardrails need your approval. Every change is logged.
Review your ideal customers, current account, offer, CRM stages and follow-up capacity.
Stage output
Fit assessment and agreed qualification criteria.
Plan audiences, creative, forms, routing and conversion events with your team.
Stage output
Approved campaign brief and launch checklist.
Test a focused set of audiences and messages within agreed spending guardrails.
Stage output
Campaign read-outs and prioritised test decisions.
Reconcile campaign activity with sales feedback and decide the next investment.
Stage output
Pipeline review and next campaign priorities.
Inside the review
Each change states what we expect, where it applies and how we'll judge it.
Choose a sensible starting point
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
For teams already advertising who want to understand the gap between leads and revenue.
Review targeting, creative, forms, tracking and available sales outcomes.
Agree before starting
Accounts, review period, CRM access and audit outputs.
For businesses testing LinkedIn with a specific offer or target-account segment.
Audience plan, campaign builds, agreed creative briefs and launch validation.
Agree before starting
Campaign formats, production scope, test budget and success criteria.
For teams needing sustained testing and coordination with sales.
Audience and creative optimisation, spend review and qualified-pipeline reporting.
Agree before starting
Spend guardrails, feedback responsibilities, cadence and approvals.
You keep ownership of all ad accounts and data. An enquiry is not an order or payment. Ad spend is paid directly to platforms and never bundled into our fees.
Measurement you can trust
Our scorecard compares platform, analytics and sales data so you see what spend really achieved.
| Signal | What we review | What it cannot prove |
|---|---|---|
| Reach & engagement | Audience exposure, frequency and useful interactions by campaign. | An impression or click is not buying intent; profile attributes and small samples can mislead. |
| Form leads & cost per lead | Submissions, duplicates and cost against the agreed offer. | Pre-filled details do not establish fit, consent to every use or readiness to buy. |
| Sales-accepted leads | CRM-confirmed leads that meet your qualification criteria. | Depends on consistent qualification and timely follow-up; missing feedback distorts the picture. |
| Opportunities & pipeline | Linked opportunities, stage movement and pipeline value. | Pipeline is not realised revenue. Multiple channels may influence the same opportunity. |
| Revenue & acquisition cost | Closed-won outcomes and agreed costs over the sales cycle. | Attribution windows, matching and long sales cycles limit completeness; attribution does not prove incrementality. |
We never promise a fixed ROAS or cost per lead. When platforms disagree, we show the gap and explain which figure we use to decide.
Grounded in official guidance
Independent LinkedIn documentation—not an endorsement of Slashside or an agency performance claim.
LinkedIn documents objective-based campaigns and available advertising formats; fit and eligibility determine the plan.
Read official guidanceForms can use available profile information to reduce submission friction. Lead qualification still needs a separate process.
Read official guidanceLinkedIn describes its website tag for campaign measurement and eligible audiences, with privacy obligations to consider.
Read official guidanceLinkedIn explains conversion tracking and API options; matched and attributed events are not a complete causal sales record.
Read official guidanceBefore you decide
Clear answers on professional targeting, forms, sales follow-up, tracking and account ownership.
Connected growth services
Pipeline programs that sales teams actually value.
Search, shopping, social and display planned as one media system—with clear budgets, creative tests and commercial reporting.
Performance creative, campaign concepts and product imagery.
Research-led conversion optimization for stores and lead-generation websites: clearer journeys, disciplined experiments and commercially meaningful measurement.
Your next buying team
Share your offer, ideal customer profile and current sales process. We'll help you decide where LinkedIn Ads fits—and where it doesn't.
No passwords or sensitive customer information needed.