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Demonstration project — B2B SaaS

Turning a SaaS website into a pipeline channel

Industry
SaaS & Technology
Model
B2B
Services
Web Design, B2B Demand Gen, SEO
Turning a SaaS website into a pipeline channel

The challenge

A support-automation platform gets traffic but very few demo requests from target accounts.

The strategy

Repositioned messaging by use case, rebuilt key pages and launched intent-based search and LinkedIn programs.

The work

  • Messaging framework
  • New site architecture
  • Use-case landing pages
  • Pipeline attribution

Results

Illustrative example. Verified results will be published here once real client work is approved for release.

Next stage

Make digital marketing your next growth advantage.

Let’s connect your business goals to a smarter marketing strategy.