Services / eCommerce SEO
Help shoppers find the right collection, understand your products and move towards a purchase. Search strategy built around your catalogue—not a generic traffic target.
01 / Discover
Connect real buying intent to collections and products you can fulfil.
02 / Decide
Useful details, clear navigation and accurate availability support confidence.
03 / Measure
Review organic discovery alongside conversion, revenue and commercial context.
The catalogue opportunity
A growing catalogue can hide valuable products behind weak collections, duplicate filters and incomplete product information. More traffic does not help if buyers cannot find the right item.
We prioritise category demand, product usefulness and crawlable store architecture around your inventory, margins and buying journey—not rankings in isolation.
Which categories matter most? Are they in stock, competitively positioned and commercially worthwhile? We use those answers to focus the work before adding pages or chasing more traffic.
What the work covers
Your proposal defines catalogue coverage, page quantities, implementation responsibilities and review cadence. This is the framework—not a promise that every task is included in every engagement.
Focus on the searches that match products you can sell profitably, not simply the largest keyword volumes.
Typical output
A query-to-page map and prioritised category opportunities.
Build a clear route from broad shopping intent to the right collection and product.
Typical output
An agreed collection map, page briefs and linking improvements.
Give shoppers the facts they need to compare, trust and choose your products.
Typical output
Product-page recommendations and the agreed templates or pages improved.
Keep valuable pages discoverable without letting filters and duplicate URLs overwhelm the catalogue.
Typical output
A prioritised issue register with developer tasks and validation criteria.
Align the information on your pages with the product data search engines can interpret.
Typical output
Structured-data checks and a product-data correction list; displays are not guaranteed.
Follow the path from discovery to purchases, then choose the next work by business relevance.
Typical output
An agreed scorecard, delivered-work log and next-priority roadmap.
Find your starting point
Choose the situation closest to yours to see where the work should begin.
Grow product discovery
For an established store where organic visibility depends heavily on branded searches or a handful of products.
What we review: Relevant non-brand clicks, collection landing-page visits and organic-attributed orders, with demand and stock in context.
Discovery meets merchandising
A collection should help buyers narrow their choices. A product page should answer the questions that stop them ordering. Technical SEO keeps both reachable and interpretable.
From diagnosis to delivery
Access, approvals, catalogue complexity and release capacity shape timing. We agree checkpoints around your store rather than promising a universal ranking deadline.
Review your catalogue, customers, markets and economics. Identify priority categories, stock constraints, tracking gaps and upcoming releases.
What you receive
Access checklist and commercial baseline.
Review discovery, content, architecture and product data. Rank tasks by likely relevance, effort and implementation dependencies.
What you receive
Written scope, page map and delivery backlog.
Publish approved page work or brief your developers. Test important URLs, product data and purchase tracking after agreed releases.
What you receive
Published changes, developer handover and validation log.
Review search trends alongside orders, stock and seasonal demand. Separate completed work from observed outcomes and choose the next priorities.
What you receive
Performance interpretation and next-action roadmap.
Engagement options
Standalone eCommerce SEO is individually scoped. Start with a diagnosis, regular delivery or a migration project—with written deliverables and fees before you commit.
Understand what is limiting discovery before choosing a delivery programme.
Make regular category, product and technical improvements with clear accountability.
Bring search considerations into a platform change or major catalogue restructure.
Paid advertising, platform fees, development, specialist tools and ongoing feed management are separate unless explicitly included. Your business retains account ownership.
A commercial scorecard
Reporting should explain what changed, what was delivered and what deserves attention next. No invented uplift figures, and no pretending every click is a sale.
| Measure | What we review | How to interpret it |
|---|---|---|
| Relevant discovery | Search Console query and collection/product clicks; brand versus non-brand trends where practical. | Impressions and rankings are not purchases. Query data is incomplete and demand can change. |
| Shopping journey | Organic landing-page visits, product views, add-to-cart and checkout events where configured. | Event counts depend on implementation and consent. Funnel events are not all unique shoppers. |
| Orders & revenue | Organic-attributed transactions, conversion rate and average order value, reconciled where possible. | Attribution is imperfect. Align refunds, currency, shipping and tax treatment; revenue is not profit. |
| Commercial context | Available margin, returns, inventory and seasonal demand for priority categories. | Contribution needs real cost data. SEO alone cannot explain every change in sales or margin. |
| Technical progress | Important-page indexability, product-data errors, release validation and completed work. | More indexed pages or a higher audit score does not automatically mean stronger sales. |
Compare consistent periods and segments. Promotions, inventory changes, tracking updates and seasonality belong in the explanation.
Grounded in Google’s guidance
Independent platform guidance—not Slashside results or endorsements.
Google uses links between pages to understand site structure. Products should be reachable through category navigation—not only an internal search box.
Read Google’s guidanceFaceted navigation can create large numbers of URLs. Decide which filter pages are useful for search, and choose crawl controls that match the intended behaviour.
Read Google’s guidanceProduct structured data can make a page eligible for supported product appearances. Accurate data and compliance matter; Google does not guarantee a rich result.
Read Google’s guidanceGoogle recommends URL mapping, appropriate permanent redirects and monitoring during site moves. The Change of Address tool applies to domain moves, not every redesign.
Read Google’s guidanceBefore you decide
Practical answers about platforms, pricing, filters, product content, migrations and measurement.
Connected services
Remove crawl, indexing and performance barriers across your website.
Research-led experimentation that makes every visit worth more.
Expand into new countries and languages with the right site structure, hreflang and localised content.
One connected system across acquisition, store, retention and profit.
Your next organic opportunity
Share your store URL, priority categories, target markets and upcoming changes. We’ll discuss the problem and the scope that makes sense.
An enquiry is not an order or a payment.