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Illustrative technical SEO workspace with a site crawl map, code and performance gauges

Services / Technical SEO

Technical SEO. Build a site search engines can trust.

Find the crawl, indexing, rendering and speed issues that hold your best pages back—then fix them with your developers and prove they're resolved.

  • Prioritised by impact
  • Developer-ready tickets
  • Validated fixes

01 / Diagnose

Crawl like a search engine

See what search engines can reach, render and index.

02 / Fix

Ship what matters first

Rank issues by impact and turn them into clear tickets.

03 / Validate

Prove it's resolved

Confirm fixes are live and watch for regressions.

The hidden layer of SEO

Great content can't rank if it can't be found.

Crawl errors, duplicate pages and slow templates can keep valuable content out of search.

We prioritize technical fixes by impact, work with your developers and validate the changes.

Fewer barriers. Faster pages. Clearer signals.

Technical SEO isn't a list of every warning a tool can produce. We focus on the issues that affect your priority pages, explain why they matter in plain language, and work alongside your developers until each fix is confirmed.

What the work includes

Six technical foundations, one prioritised plan.

The proposal defines site sections, environments and who implements each fix. Every workstream ends with a concrete output—not a raw tool export.

01

Crawling & access

Make sure search engines can reach the pages that matter—and spend less time on those that don't.

  • robots.txt rules, crawl traps and parameter handling
  • Server responses, redirect chains and error patterns
  • Log-file review where server logs are available

What you receive

Crawl-access register with affected URL patterns and owners.

02

Indexing & canonical signals

Reduce duplicate and conflicting signals so the right version of each page is chosen.

  • noindex, canonical and hreflang consistency
  • Duplicate templates, facets and thin variants
  • XML sitemap accuracy against indexable URLs

What you receive

Indexing map with canonical decisions and sitemap fixes.

03

Rendering & JavaScript

Confirm important content and links exist in what search engines actually render.

  • Raw versus rendered HTML comparison
  • Client-side links, lazy-loaded content and hydration
  • Framework and rendering-mode recommendations

What you receive

Rendering findings with framework-specific developer guidance.

04

Performance & Core Web Vitals

Improve loading, responsiveness and visual stability on the templates that drive revenue.

  • LCP, INP and CLS by template from field data
  • Image, font, script and third-party tag weight
  • Caching, compression and delivery configuration

What you receive

Performance backlog ranked by template traffic and effort.

05

Architecture & internal linking

Give priority pages a clear, shallow path from navigation and related content.

  • Click depth and orphaned pages
  • Navigation, breadcrumbs and pagination
  • Internal link distribution toward commercial pages

What you receive

Architecture recommendations and an internal-linking plan.

06

Structured data & validation

Describe products, organisations and content accurately using supported markup.

  • Supported schema types aligned with visible content
  • Rich result eligibility and error checks
  • Release QA and post-fix validation in Search Console

What you receive

Markup specification, validation log and monitoring checklist.

Your site, your situation

Different websites break in different ways.

Choose the situation closest to yours. It shapes which issues we investigate first.

Growing website

Fix the barriers holding good content back.

For sites with valuable content that isn't being discovered, indexed or ranking as expected.

  • Find indexing gaps on priority pages
  • Resolve duplicate and canonical conflicts
  • Strengthen internal links toward commercial pages

What we review

Indexed priority pages, crawl errors and organic landing-page performance over time.

From crawl to confirmed fix

A clear process your developers will appreciate.

Milestones fit around your release cycle and access. Search engines decide when recrawling and reprocessing happen.

  1. 01

    Access & baseline

    Agree scope, connect Search Console and analytics, and run a full crawl of the agreed environment.

    Stage output

    Access checklist and documented technical baseline.

  2. 02

    Diagnose & prioritise

    Group issues by template and URL pattern, then rank by likely impact, effort and risk.

    Stage output

    Prioritised findings and developer-ready tickets.

  3. 03

    Implement & review

    Support your developers—or implement within agreed access—and review changes on staging before release.

    Stage output

    Release reviews and a change log.

  4. 04

    Validate & monitor

    Confirm fixes are live, request validation where useful and watch for regressions.

    Stage output

    Validation report and ongoing monitoring checks.

Concept engineering desk with a sitemap sketch and crawl diagram
Illustrative concept imagery—not a client dashboard or team photograph.

Inside the review

Every finding comes with proof and a fix.

Each ticket explains what's wrong, where it happens and how we'll know it's fixed.

The evidence
Affected URL patterns, example pages, crawl data and screenshots of the issue.
The fix
Plain-language explanation, recommended change, owner and estimated effort.
The validation
How we confirm the fix on staging and live, and which report we'll watch afterwards.

Choose a sensible starting point

Support that fits your team's next step.

Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.

Technical review

For teams who need a clear, prioritised view of their technical health.

Crawl, indexing, rendering and performance review with a ranked backlog and walkthrough.

Agree before starting

Site sections, environments, crawl limits and access.

Fix sprint

For teams with known issues who want them resolved and validated.

Defined tickets, developer support or implementation, release QA and post-fix validation.

Agree before starting

Ticket list, implementation ownership and release windows.

Ongoing technical SEO

For sites that ship often or are large enough to drift.

Monthly monitoring, release reviews, new-issue triage and quarterly priorities.

Agree before starting

Monitoring scope, response expectations and reporting cadence.

Discuss a technical review

You keep ownership of your code and accounts. An enquiry is not an order or payment. Development work is included only when listed in the scope.

Measurement you can trust

Technical health, shown honestly.

Our scorecard separates fixes delivered, search-engine signals and business outcomes—each with its limits stated.

Technical SEO reporting metrics and their interpretation limits
SignalWhat we reviewWhat it cannot prove
Indexing coveragePriority pages indexed versus submitted and excluded reasons in Search Console.Indexing does not guarantee rankings or traffic.
Crawl healthServer errors, redirect chains and crawl distribution across URL patterns.Crawl stats are sampled and vary with Google's own scheduling.
Core Web VitalsField LCP, INP and CLS by template against Google's 'good' thresholds.Good scores are one signal among many and need enough real-user data.
Fix deliveryTickets shipped, validated and regressed over the period.Shows work completed, not commercial impact on its own.
Organic outcomesOrganic landing-page sessions and conversions for affected templates.Seasonality, content and competition also affect results.

Tool health scores are a starting point, not a goal. We report from Search Console, field performance data and analytics, and note when changes elsewhere—content, seasonality, competition—also affected results.

Grounded in official guidance

Built on documented best practice.

Independent Google guidance—not an endorsement of Slashside or an agency performance claim.

Crawling and indexing

Google documents how robots.txt, noindex, canonicals and sitemaps influence what it crawls and indexes.

Read official guidance

JavaScript SEO basics

Google renders JavaScript, but content and links should be discoverable in the rendered page.

Read official guidance

Site moves

Google recommends mapping old URLs to new ones with permanent redirects when moving a site.

Read official guidance

Before you decide

Your technical SEO questions, answered.

Clear expectations about access, implementation, timelines, cost and what technical fixes can—and cannot—achieve.

Your next technical step

Let's clear the path to your best pages.

Share your website, platform and any recent changes or traffic drops. We'll suggest a sensible starting point.

Discuss a technical review

No passwords or sensitive customer information needed.