Services / Google Ads
Search, Shopping and Performance Max managed around your margins and buyers—with tracking fixed first and results judged by sales and qualified leads, not clicks.
01 / Diagnose
Audit search terms, tracking and feeds before adding budget.
02 / Test
Structured creative, audience and channel tests.
03 / Scale
Move budget to what drives profitable customers.
Why spend stalls
Broad match keywords, automated campaigns left unchecked and incomplete conversion tracking quietly spend budget on searches and placements that never turn into customers.
We structure Search, Shopping and Performance Max around your margins and buyers, fix measurement first, and optimise weekly against sales and qualified leads—not clicks.
Google's bidding optimises toward whatever you tell it to value. We make sure conversion goals, values and product data reflect real profit, so automation chases the right customers.
What the work includes
The proposal defines campaign types, budgets, targets and approvals. Every workstream ends with a concrete output.
Find wasted spend and broken measurement before changing anything.
What you receive
Prioritised audit with quick wins and risks.
Capture people already searching for what you sell.
What you receive
Structured Search campaigns with documented logic.
Show the right products, at the right price, to buyers.
What you receive
Cleaner feed and margin-aware product structure.
Extend reach across Google channels without losing control.
What you receive
Performance Max setup with clear guardrails.
Let automation work toward the goals that actually matter.
What you receive
Bidding plan with targets and budget scenarios.
Weekly hands-on work, judged by business results.
What you receive
Weekly notes and a monthly review with next steps.
Your main goal
Choose what matters most right now. It shapes the campaign types and tests we plan first.
Sell products online
For online stores where product data and margins drive results.
What we review
Revenue and contribution after ad spend, new-customer share and product-level returns.
From audit to scale
Budget changes beyond agreed guardrails need your approval. Every change is logged.
Review account, tracking, feed and past results to see what really works.
Stage output
Audit findings and agreed targets.
Repair measurement and agree structure, budgets and guardrails with you.
Stage output
Tracking fixes and campaign plan.
Build or restructure campaigns, then optimise weekly.
Stage output
Live campaigns and weekly notes.
Monthly reviews decide what to scale, fix or stop.
Stage output
Monthly review and next priorities.
Inside the review
Each test states what we expect, who it targets and how we'll judge it.
Choose a sensible starting point
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
For teams wanting an independent view before changing agency or budget.
Account, tracking, feed and spend review with a prioritised action plan.
Agree before starting
Accounts in scope, access and the period reviewed.
For new accounts or accounts that need a clean structure.
Tracking, campaign build, feed alignment and launch support.
Agree before starting
Campaign types, conversion goals and launch budget.
For businesses needing hands-on weekly optimisation.
Optimisation, ad testing, feed care and monthly reviews.
Agree before starting
Targets, spend range and approval process.
You keep ownership of all ad accounts and data. An enquiry is not an order or payment. Ad spend is paid directly to platforms and never bundled into our fees.
Measurement you can trust
Our scorecard compares platform, analytics and sales data so you see what spend really achieved.
| Signal | What we review | What it cannot prove |
|---|---|---|
| Conversions in Google Ads | Sales or leads Google attributes to your ads. | Modelled and attributed; can include sales that would have happened anyway. |
| Return on ad spend | Conversion value against ad cost. | Ignores margin, returns and repeat customers unless values are adjusted. |
| Brand vs non-brand | How much spend captures existing demand versus new searches. | Brand results often overstate how much ads add. |
| Qualified leads | Leads and deals confirmed in your CRM. | Needs CRM feedback; long sales cycles delay the picture. |
| Impression share | How often ads show when eligible. | Higher share is not always profitable to buy. |
We never promise a fixed ROAS or cost per lead. When platforms disagree, we show the gap and explain which figure we use to decide.
Grounded in official guidance
Independent Google guidance—not an endorsement of Slashside or an agency performance claim.
Google explains how conversion tracking shows which ads lead to valuable customer actions.
Read official guidanceGoogle describes how Performance Max uses assets and signals to serve across its channels.
Read official guidanceGoogle documents how broad, phrase and exact match control which searches trigger ads.
Read official guidanceGoogle lists the product data and policy requirements Shopping ads must meet.
Read official guidanceBefore you decide
Clear answers on budgets, account ownership, campaign types, timelines and what Google Ads can—and cannot—guarantee.
Connected growth services
Paid acquisition managed against profit and new customers, not platform-reported vanity metrics.
Purpose-built campaign pages designed around one offer, one audience and one clear next step.
Search campaigns on Bing and partner networks with disciplined imports, clean UET tracking and honest reporting.
Research-led experimentation that makes every visit worth more.
Your next campaign
Share your website, current Google Ads setup and goals. We'll point out where spend is working and where it isn't.
No passwords or sensitive customer information needed.