Services / Microsoft Advertising
Search campaigns on Bing and its partner networks—planned around the people who actually search there, with clean UET tracking and reporting you can reconcile.
01 / Diagnose
Confirm search volume, competition and audience fit before any spend.
02 / Prepare
UET tags, conversion goals and structure set up deliberately.
03 / Scale
Move budget to the queries and audiences that convert.
Why a second search channel
Microsoft Advertising is often treated as a copy of Google Ads. Imported campaigns meet different search behaviour, smaller volume and separate tools, so performance quietly disappoints.
We review where Bing and its partner volume actually exists for your market, import and build deliberately, wire UET conversion goals properly and judge results by sales and qualified leads rather than cheap clicks.
Microsoft's delivery system optimises toward the conversion goals you define. We make sure the UET tag fires correctly, goals match real outcomes and budgets have room to learn, so automation and reporting work from the same truth.
What the work includes
The proposal defines campaign types, budgets, targets and approvals. Every workstream ends with a concrete output.
Confirm the volume and audience exist before spending.
What you receive
A go / no-go channel assessment.
Use imports as a starting point, never a copy.
What you receive
A campaign plan adapted to the platform.
Fix what the platform can see before scaling it.
What you receive
Verified conversion tracking and a goal map.
Give bidding room to learn without overspending.
What you receive
Documented builds and settings.
Use company and industry targeting where the offer suits it.
What you receive
An audience plan with qualification criteria.
Weekly decisions based on sales and qualified leads.
What you receive
Weekly notes and a monthly review.
Your main goal
Choose what matters most right now. It shapes the structure, audiences and tests we plan first.
Sell products online
For retailers with product data and evidence that demand exists on Microsoft properties.
What we review
New-customer revenue, contribution after ad spend and reconciled sales.
From audit to scale
Budget changes beyond agreed guardrails need your approval. Every change is logged.
Review demand, current accounts, tracking and offer fit.
Stage output
Audit findings and agreed targets.
Fix UET and conversion goals, then plan imports or builds.
Stage output
Signal fixes and a campaign plan.
Launch with guardrails and review query and audience behaviour weekly.
Stage output
Live campaigns and weekly read-outs.
Monthly reviews decide what to scale, restructure or stop.
Stage output
A monthly review and next priorities.
Inside the review
Each change states what we expect, where it applies and how we'll judge it.
Choose a sensible starting point
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
For advertisers already spending who want an independent view.
Demand review, account, UET and spend analysis with an action plan.
Agree before starting
Accounts in scope, access and the period reviewed.
For Google Ads advertisers adding Microsoft deliberately.
UET setup, adapted imports, conversion goals and launch checks.
Agree before starting
Objectives, test budget, structure and duration.
For teams needing weekly optimisation and clear reporting.
Query mining, bidding, audiences and reconciled reporting.
Agree before starting
Targets, spend range, reporting cadence and approvals.
You keep ownership of all ad accounts and data. An enquiry is not an order or payment. Ad spend is paid directly to platforms and never bundled into our fees.
Measurement you can trust
Our scorecard compares platform, analytics and sales data so you see what spend really achieved.
| Signal | What we review | What it cannot prove |
|---|---|---|
| Microsoft-reported conversions | Purchases or leads Microsoft attributes to ads. | Attributed and partly modelled; includes view-through and some sales that would have happened anyway. |
| Impression share | How often ads show against eligible volume. | Share is not demand; small markets can be profitable or unprofitable at any share. |
| Cost per click & per conversion | Auction cost against measured outcomes. | Cheaper clicks are not better customers; margin and lead quality must be applied. |
| Query quality | The searches triggering ads and their relevance. | Long-tail volume varies by week; small samples can mislead. |
| Channel overlap | Comparison with Google and analytics-reported sales. | Double counting is common when both platforms claim the same sale. |
We never promise a fixed ROAS or cost per lead. When platforms disagree, we show the gap and explain which figure we use to decide.
Grounded in official guidance
Independent Microsoft documentation—not an endorsement of Slashside or an agency performance claim.
Microsoft's own documentation covers campaigns, bidding, UET tags and reporting.
Read official guidanceMicrosoft documents how the UET tag records website actions for conversion tracking and audiences.
Read official guidanceMicrosoft lists the policies ads and landing pages must follow.
Read official guidanceMicrosoft provides free behavioural analytics that can support landing-page review alongside campaign data.
Read official guidanceBefore you decide
Clear answers on imports, budgets, tracking, ownership and what this channel can—and cannot—guarantee.
Connected growth services
Search, shopping, social and display planned as one media system—with clear budgets, creative tests and commercial reporting.
Search, Shopping and Performance Max campaigns built around qualified demand and accurate conversion tracking.
Paid acquisition managed against profit and new customers, not platform-reported vanity metrics.
A focused growth roadmap built on your customers, margins and markets.
Your next channel
Share your website, current search setup and goals. We'll tell you where Microsoft Advertising fits—and where it doesn't.
No passwords or sensitive customer information needed.