Services / Facebook & Instagram Ads
Facebook and Instagram campaigns built on constant creative testing and clean Pixel and Conversions API signals—judged by sales and qualified leads, not likes.
01 / Diagnose
Audit signals, creative and structure before adding budget.
02 / Test
Structured creative, audience and channel tests.
03 / Scale
Move budget to what drives profitable customers.
Why social spend stalls
On Meta, creative is the targeting. When ads fatigue, signals are weak or the Pixel and Conversions API miss events, costs climb and the algorithm optimises toward the wrong people.
We fix measurement first, then run a structured creative testing programme across Facebook and Instagram, judging results by real sales and qualified leads rather than in-platform clicks.
Meta's delivery system optimises toward the events you send it. We make sure purchase and lead events are accurate, deduplicated and tied to real value, so automation finds the right people.
What the work includes
The proposal defines campaign types, budgets, targets and approvals. Every workstream ends with a concrete output.
Find what is wasting budget and what Meta cannot see.
What you receive
Prioritised audit with quick wins and risks.
On Meta, creative does most of the targeting.
What you receive
Rolling creative test plan with clear winners.
Consolidated structures that give the algorithm room to learn.
What you receive
Documented structure with naming and guardrails.
Show the right products to people likely to buy.
What you receive
Cleaner catalogue and product-set strategy.
Ads only work if the page after the click does.
What you receive
Landing-page recommendations per audience.
Weekly hands-on work, judged by business results.
What you receive
Weekly notes and a monthly review with next steps.
Your main goal
Choose what matters most right now. It shapes the campaign types and tests we plan first.
Sell products online
For DTC and online stores where creative volume and product data drive growth.
What we review
New-customer revenue, contribution after ad spend and blended acquisition cost.
From audit to scale
Budget changes beyond agreed guardrails need your approval. Every change is logged.
Review account, signals, creative history and past results.
Stage output
Audit findings and agreed targets.
Repair tracking and agree structure, budgets and test roadmap.
Stage output
Signal fixes and campaign plan.
Launch structured creative and audience tests, reviewed weekly.
Stage output
Live campaigns and weekly read-outs.
Monthly reviews decide what to scale, refresh or stop.
Stage output
Monthly review and next priorities.
Inside the review
Each test states what we expect, who it targets and how we'll judge it.
Choose a sensible starting point
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
For teams wanting an independent view before changing agency or budget.
Account, signal, creative and spend review with a prioritised action plan.
Agree before starting
Accounts in scope, access and the period reviewed.
For new accounts or accounts needing a clean structure.
Pixel and Conversions API, campaign build, catalogue and first creative tests.
Agree before starting
Objectives, conversion events and launch budget.
For businesses needing weekly optimisation and steady creative testing.
Optimisation, creative testing, catalogue care and monthly reviews.
Agree before starting
Targets, spend range, creative volume and approvals.
You keep ownership of all ad accounts and data. An enquiry is not an order or payment. Ad spend is paid directly to platforms and never bundled into our fees.
Measurement you can trust
Our scorecard compares platform, analytics and sales data so you see what spend really achieved.
| Signal | What we review | What it cannot prove |
|---|---|---|
| Meta-reported conversions | Purchases or leads Meta attributes to ads. | Attributed and partly modelled; includes view-through and some sales that would have happened anyway. |
| Return on ad spend | Conversion value against spend. | Ignores margin, returns and repeat purchases unless adjusted. |
| New vs existing customers | How much spend reaches genuinely new buyers. | Depends on customer lists being shared and kept current. |
| Creative performance | Hook rate, click-through and conversion by concept. | Early winners can fade; small samples mislead. |
| Qualified leads | Leads confirmed in your CRM. | Needs CRM feedback; long sales cycles delay the picture. |
We never promise a fixed ROAS or cost per lead. When platforms disagree, we show the gap and explain which figure we use to decide.
Grounded in official guidance
Independent Meta guidance—not an endorsement of Slashside or an agency performance claim.
Meta explains how the Pixel measures actions people take on your website after seeing ads.
Read official guidanceMeta documents sending web events from your server to improve measurement reliability.
Read official guidanceMeta describes how ad sets need enough optimisation events to stabilise delivery.
Read official guidanceMeta lists the policies ads must follow across Facebook and Instagram.
Read official guidanceBefore you decide
Clear answers on budgets, creative, tracking, ownership and what Meta Ads can—and cannot—guarantee.
Connected growth services
Performance creative, campaign concepts and product imagery.
Paid acquisition managed against profit and new customers, not platform-reported vanity metrics.
Research-led experimentation that makes every visit worth more.
Search, Shopping and Performance Max campaigns built around qualified demand and accurate conversion tracking.
Your next campaign
Share your website, current Meta Ads setup and goals. We'll point out where spend is working and where it isn't.
No passwords or sensitive customer information needed.