01
Account & signal audit
See what TikTok can measure before spending more.
- TikTok Pixel and Events API setup
- Event matching and deduplication
- Campaign and ad group structure
What you receive
Prioritised audit with fixes and risks.
Services / TikTok Ads
Ads that feel native to the feed—and sell.
TikTok campaigns built on native creative, Spark Ads and clean Pixel and Events API signals—judged by sales and qualified leads, not views.
- You own every account
- Ad spend kept separate
- Honest, reconciled reporting
01 / Diagnose
Find the waste
Audit signals, creative and structure before adding budget.
02 / Test
Learn what works
Structured creative, audience and channel tests.
03 / Scale
Grow what's proven
Move budget to what drives profitable customers.
Why TikTok spend stalls
Views are easy. Customers are earned.
Repurposed TV spots and polished Meta ads often get skipped on TikTok. Weak hooks, missing Pixel events and too few creative variations leave the algorithm guessing and budgets burning.
We build TikTok-native creative briefs, Spark Ads and creator collaborations, connect the TikTok Pixel and Events API to real purchases and leads, and judge every test by business results rather than views.
Automation works best with the right inputs.
TikTok's delivery system optimises toward the events you send it. We make sure purchase and lead events are accurate, deduplicated and tied to real value, so automation finds the right people.
What the work includes
Six parts of a well-run TikTok Ads account.
The proposal defines campaign types, budgets, targets and approvals. Every workstream ends with a concrete output.
02
Native creative briefs
On TikTok, the first seconds decide everything.
- Hooks, angles and on-screen text
- UGC, demo and founder-led formats
- Sound, captions and pacing
What you receive
Creative brief library ready to film.
03
Spark Ads & creators
Promote real posts that keep their social proof.
- Spark Ads authorisation
- Creator briefs and usage terms
- Whitelisting and approval flow
What you receive
Creator and Spark Ads plan with agreed terms.
04
Campaign structure
Simple structures that give delivery room to learn.
- Prospecting vs retargeting balance
- Automated vs manual campaign comparison
- Budget and bidding guardrails
What you receive
Documented structure with naming conventions.
05
Shop & catalogue ads
Connect products to the feed where it makes sense.
- Product catalogue quality
- Video Shopping and catalogue ads
- Landing page and checkout friction
What you receive
Catalogue and product-ad recommendations.
06
Reporting & optimisation
Weekly decisions based on sales and leads, not views.
- Hook rate and creative fatigue
- TikTok vs analytics vs sales reconciliation
- Scale, refresh or stop decisions
What you receive
Weekly notes and a monthly review.
Your main goal
Different goals need different TikTok campaigns.
Choose what matters most right now. It shapes the campaign types and tests we plan first.
Sell products online
New customers from scroll-stopping product videos.
For DTC and Shopify brands with visual, demonstrable products.
- Fix Pixel and Events API purchase events
- Test several hooks per product weekly
- Use Spark Ads on proven organic and creator posts
What we review
New-customer revenue, contribution after ad spend and blended acquisition cost.
From audit to scale
An account process with no surprises.
Budget changes beyond agreed guardrails need your approval. Every change is logged.
- 01
Audit
Review account, signals, creative history and offer fit.
Stage output
Audit findings and agreed targets.
- 02
Brief & set up
Fix tracking and write the first batch of creative briefs.
Stage output
Signal fixes and creative test plan.
- 03
Launch & test
Launch creative tests, reviewed and refreshed weekly.
Stage output
Live campaigns and weekly read-outs.
- 04
Review & scale
Monthly reviews decide what to scale, refresh or stop.
Stage output
Monthly review and next priorities.
Inside the review
Every creative test starts with a clear hypothesis.
Each test states what we expect, who it targets and how we'll judge it.
- The hypothesis
- What we're changing and why we expect it to help.
- The audience
- Who sees the test, on which channel and with what budget.
- The decision
- The metric and threshold that decide whether we scale or stop.
Choose a sensible starting point
Support that fits your team's next step.
Start with clarity, commission defined improvements, or build an ongoing programme. Standalone fees are scoped to your requirements; there is no fixed price published here.
TikTok Ads audit
For brands already spending who want an independent view.
Account, signal, creative and spend review with an action plan.
Agree before starting
Accounts in scope, access and the period reviewed.
Launch test
For brands new to TikTok wanting a structured first test.
Pixel and Events API, campaign build and a first round of creative tests.
Agree before starting
Objectives, test budget, creative volume and duration.
Ongoing management
For brands needing weekly optimisation and a steady creative pipeline.
Optimisation, briefs, Spark Ads, creator coordination and monthly reviews.
Agree before starting
Targets, spend range, creative volume and approvals.
Discuss your TikTok Ads
You keep ownership of all ad accounts and data. An enquiry is not an order or payment. Ad spend is paid directly to platforms and never bundled into our fees.
Measurement you can trust
Results, reconciled honestly.
Our scorecard compares platform, analytics and sales data so you see what spend really achieved.
| Signal | What we review | What it cannot prove |
|---|---|---|
| TikTok-reported conversions | Purchases or leads TikTok attributes to ads. | Attributed and partly modelled; includes view-through and some sales that would have happened anyway. |
| Hook & hold rate | How many viewers watch past the first seconds. | Shows attention, not purchase intent. |
| Return on ad spend | Conversion value against spend. | Ignores margin, returns and repeat purchases unless adjusted. |
| Creative fatigue | How quickly winning ads lose performance. | Small samples and short tests can mislead. |
| Halo effect | Changes in branded search, direct traffic and other channels. | Indicative only; other activity can cause the same movement. |
We never promise a fixed ROAS or cost per lead. When platforms disagree, we show the gap and explain which figure we use to decide.
Grounded in official guidance
Built on documented best practice.
Independent TikTok guidance—not an endorsement of Slashside or an agency performance claim.
About the TikTok Pixel
TikTok explains how the Pixel measures website actions after people see or click ads.
Read official guidanceEvents API
TikTok documents sending events from your server to improve measurement reliability.
Read official guidanceAbout Spark Ads
TikTok describes how Spark Ads promote organic posts from your own or authorised accounts.
Read official guidanceAdvertising policies
TikTok lists the policies ads and landing pages must follow.
Read official guidanceBefore you decide
Your TikTok Ads questions, answered.
Clear answers on budgets, creative, creators, tracking, ownership and what TikTok Ads can—and cannot—guarantee.
Connected growth services
Make every impression work harder.
Facebook & Instagram Ads
Creative-led Facebook and Instagram campaigns with clean conversion signals and honest, reconciled reporting.
Video & Motion Content
Strategy-led video, product explainers, short-form edits and motion content built for your digital channels.
Creative & Content Production
Performance creative, campaign concepts and product imagery.
Digital Strategy
A focused growth roadmap built on your customers, margins and markets.
Your next campaign
Let's make every view count toward revenue.
Share your website, current TikTok setup and goals. We'll point out where spend is working and where it isn't.
Discuss your TikTok Ads
No passwords or sensitive customer information needed.