Services / SEO Audits
Understand what is holding search back, which opportunities deserve attention and what your team should do next. Evidence first. A practical roadmap after.
01 / Diagnose
Validate significant issues against page and account evidence.
02 / Prioritise
Connect technical findings to business priorities and delivery capacity.
03 / Act
Recommendations with owners, dependencies and validation criteria.
Diagnosis, not noise
A long list of warnings does not tell you what is blocking discovery, which pages matter or what your team should fix first. Acting on every tool alert can waste time and budget.
We combine technical checks, page-level evidence and commercial context into a clear roadmap, with owners, dependencies and acceptance criteria for each agreed priority.
A missing description on a low-value page is not the same as a blocked revenue-driving collection. We explain what is observed, how confident we are and what needs further investigation before proposing work.
What we investigate
Coverage, crawl limits, markets, sampling and access are agreed upfront. The report records exclusions and uncertainties rather than implying every page received a manual review.
Check whether important pages can be reached and interpreted, and distinguish crawl access from actual indexing.
Typical output
Evidence-backed indexability issues and affected URL examples.
Review how a customer and a crawler move from your main pages to the pages that matter.
Typical output
Structure recommendations with page and template dependencies.
Assess whether your pages answer real buyer questions and give each priority topic a useful destination.
Typical output
Page improvements, consolidation candidates and content briefs.
Separate useful performance and product-data improvements from cosmetic audit-score chasing.
Typical output
Experience findings with field/lab distinctions and testing steps.
Look for evidence of genuine expertise and relevant reputation without inventing credentials or treating tool scores as Google metrics.
Typical output
Credibility recommendations and qualified link-risk observations.
Check the baseline and the team's ability to turn recommendations into work that can be verified.
Typical output
Baseline definitions and an implementation-ready priority register.
Start with the right question
The reason for the review shapes what we investigate first.
Establish a baseline
For teams unsure which issues are material or whether existing SEO activity addresses the right problems.
Inside a useful finding
Illustrative examples only—not findings from your website or client results. Actual priorities depend on the affected pages, business context and evidence.
Illustrative finding / Investigate first
The audit process
Timing is agreed around the site's complexity and access—not an arbitrary promise. Each stage has a defined output.
Define priority pages, markets, concerns, data access and exclusions. An audit should answer a business question.
What you receive
Written coverage and access checklist.
Combine crawl and account data with manual template reviews. Validate important findings and record evidence gaps.
What you receive
Evidence register and working diagnosis.
Separate blockers, opportunities and maintenance. Add confidence, dependencies, effort context and proposed ownership.
What you receive
Executive summary and implementation roadmap.
Review recommendations with your team and agree who implements and validates. Further delivery is scoped separately.
What you receive
Review workshop and agreed next actions.
Your handover
The main constraints, opportunities, limitations and choices in language leadership can act on.
Affected examples, observations, confidence, recommended actions and validation criteria for each priority.
A sequenced backlog with owners, dependencies and relative effort—not unsupported revenue predictions.
A discussion of the findings, open questions and the implementation or retesting scope you want next.
Scope & investment
Audit fees are individually scoped. Your proposal sets the boundaries before work begins—without bundling an unwanted long-term commitment.
Site and template count, priority pages, markets, account access, crawl limits and sampling approach.
Report depth, evidence register, roadmap, review meeting and delivery checkpoints.
Implementation, content production, specialist testing, retesting and migration monitoring only when explicitly included.
You keep account ownership and can take the recommendations to your existing team. An enquiry is not an order or payment.
Grounded in official guidance
Independent Google guidance—not agency performance claims or endorsements.
Search Console’s URL Inspection tool distinguishes indexed information from a live test. A successful live test cannot guarantee indexing or Google's canonical selection.
Read Google’s guidanceGoogle's good Core Web Vitals thresholds are LCP ≤ 2.5 seconds, INP ≤ 200 milliseconds and CLS ≤ 0.1. Field experience and lab diagnostics are different; good scores alone do not guarantee rankings.
Read Google’s guidanceGoogle warns against guaranteed first-place rankings and claims of a special relationship with Google. An audit should make its evidence and proposed work understandable.
Read Google’s guidanceBefore you decide
Clear expectations about coverage, cost, access, implementation and what a diagnosis can actually establish.
After the diagnosis
Remove crawl, indexing and performance barriers across your website.
SEO services for eCommerce, B2B and local businesses: technical improvements, useful content and a clear plan for qualified organic growth.
Connect category discovery, product information and technical SEO to qualified organic visits and measurable store sales.
Expand into new countries and languages with the right site structure, hreflang and localised content.
Your next clear decision
Share your website, the concern behind your audit and any upcoming changes. We’ll discuss the questions, coverage and next step.
No passwords or sensitive customer information needed.