SEO · 7 min read · 30 July 2026
Product page SEO for large catalogues
Practical steps to make thousands of product pages discoverable without duplicating content.

Fix the template first
With large catalogues, template-level improvements to titles, structured data and internal links outperform page-by-page edits.
Handle variants carefully
Decide which variants deserve their own URLs based on search demand, and canonicalise the rest.